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This is partly because the brain is looking to recognize the characters in the video.Īnd perhaps, more importantly, the FFA has also been found to have direct ties to people’s emotions-something that every digital marketer is looking to tap into. There’s a science behind why people are more drawn to videos than text or images.Īs noted by Instapage’s article on neuroscience, when people look at speakers or characters in a video, the brain’s fusiform face area (FFA) is activated, which increases attention and focus. Video content has taken control of social media and digital marketing, but when it comes to web design, static images as design backgrounds remain the status quo – though with the continuing popularity and rising effectivity of video, until when that’ll be the case is becoming an increasingly pertinent question.īut before you think about utilizing the power of video as your website background, here are some pros and cons of doing so: The Pros

Less than a minute of scrolling through your feeds would be enough to prove this claim.

When it comes to digital content, particularly in social media, any doubts about which reigns as king have all been extinguished by video.